This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 para. 1 sentence 1 lit f GDPR that are overriding in the process of balancing of interests. A cookie is a small text file which is stored automatically on your end device. Some of the cookies we use are deleted after you close the browser session, i.e. when you close the browser (that’s the so-called session cookies). Other cookies are stored in your end-user device and enable us to recognise your browser when you visit us again (persistent cookies). To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings. To find out how to change the settings in your browser, see the links below:

• Edge™  Delete cookies in Microsoft Edge - Microsoft Support
• Safari™ https://support.apple.com/en-US/guide/safari/sfri11471/12.0/mac/10.14
• Chrome™ https://support.google.com/chrome/answer/95647?hl=en
• Firefox™ https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Opera™ https://help.opera.com/en/latest/web-preferences/#cookies

Please note that disabling cookies may limit your access to some features of our website.

Use of Google (Universal) Analytics for web analysis

For website analysis, this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de). Pursuant to art. 6 para. 1 sentence 1 lit f GDPR, this serves to safeguard our legitimate interests in an optimised presentation of our offer that are overriding in the process of balancing of interests. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened prior to transmission within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data. After the end of the use of Google Analytics by us the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your mobile device. If you delete your cookies, you must click the link again.

Use of Hubspot

This website uses HubSpot, a service of HubSpot Inc., a US software supplier with a branch office in Ireland (HubSpot Inc., 2nd floor 30 North Wall Quay, Dublin 1, Ireland, phone +353 1 5187500), by which we cover specific aspects of our online marketing, including

• Content Management (e.g., the contents of the website)
• Email Marketing (newsletters and automated mailings, for example, to provide information about updates)
• Social Media Publishing & Reporting (e.g., LinkedIn)
• Reporting (e.g., traffic sources, accesses etc.)
• Contact Management (e.g., user segmentation & CRM)
• Provision of landing pages and contact forms

Where this is required by law, we will ask you, in advance and separately, for your consent to the collection, storage and processing of your data. With your consent, HubSpot will use “Web Beacons” and cookies, which are stored on your computer and enable us to analyse your use of the website. The collected information (e.g., the IP address, the geographic location, the browser type, the duration of the visit and the pages viewed) is analysed by HubSpot on our behalf in order to generate reports regarding the visit and the pages viewed by you. If you do not wish a collection through cookies generally, you may at any time prevent the storage of cookies through your browser settings.

The data collected by us through HubSpot will be used by us exclusively to provide, and optimise, our marketing. Your data can then be used by us to contact you, as a visitor of our website, and to ascertain which of our services might be interesting for you. If you subscribe to our email news and download studies and other documents, we will also be able through HubSpot to analyse your visits through your additional details (in particular, name/email address) and to inform you about your preferred topics in a targeted manner. We also provide our registration service through HubSpot. The registration service enables you, as a visitor of our website, to learn more about our enterprise, to download content, and to provide us with your contact details and additional information about yourself and your enterprise. If this is required by law, we will ask you in advance and separately to grant your prior consent to the collection, storage and processing of your data.

The data collected by us through HubSpot are stored on the servers of our contractor, HubSpot, in the USA. We have established the necessary requirements in order that this is in line with EU data protection law. You can inspect the complete privacy policy of HubSpot here. HubSpot will also inform you here in relation to the compliance with EU data protection law by HubSpot Inc. HubSpot provides information regarding the cookies used by it here and here.